People Like Us Issues a Supersized Bill for Ethnicity Pay Gap in New Campaign

People Like Us Issues a Supersized Bill for Ethnicity Pay Gap in New Campaign

Created by Worth Your While, Britain’s Ethnicity Bill highlights the £3.2bn gap in earnings with gigantic OOH receipts and a ‘Receipt Generator’ designed by Planes Studio A report on Living Standards by the Resolution Foundation found that Black, Asian and ethnic minorities losing out on an estimated £3.2bn every year in earnings thanks to the ethnicity pay […]

Droga5, part of Accenture Song, gives readers the power to bring books to life in a new advertising campaign for Amazon Books

Droga5, part of Accenture Song, gives readers the power to bring books to life in a new advertising campaign for Amazon Books

A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination – where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning […]

WWF’s OOH campaign has up close look at animals entangled in litter to raise alarm about plastic pollution

WWF’s OOH campaign has up close look at animals entangled in litter to raise alarm about plastic pollution

WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats plastic pollution poses to wildlife with a vivid out-of-home campaign. Titled Animal Trash Fashion, the work features animals such as sea turtles and seals entangled in plastic waste conveyed through a narrative often seen in fashion films. Litter is portrayed […]

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising

Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and […]

TESCO MOBILE HELPS PARENTS DECODE THEIR KIDS’ DIGITAL LANGUAGE, IN NEW CAMPAIGN BY BBH

TESCO MOBILE HELPS PARENTS DECODE THEIR KIDS’ DIGITAL LANGUAGE, IN NEW CAMPAIGN BY BBH

Tesco Mobile is helping parents decode their kids’ digital language, in its latest campaign from BBH. New research, commissioned by Tesco Mobile, shows that almost half of parents and carers are not confident in understanding the language that children use online1. Concerns around online safety have never been more prevalent. Earlier this year, Netflix’s hit […]

VIOOH partners with Outernet to deliver premium programmatic DOOH in London’s most iconic entertainment destinations

VIOOH partners with Outernet to deliver premium programmatic DOOH in London’s most iconic entertainment destinations

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe’s largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. The media and entertainment district seamlessly blends outdoor media and […]

B2B brand Capture Expense invests in first brand building OOH work with Insiders

B2B brand Capture Expense invests in first brand building OOH work with Insiders

Software firm Capture Expense has launched a photography-led OOH campaign to celebrate and sympathise with finance managers – the poor souls who have spent their working lives burdened by expenses. The B2B work, running across the TFL network and online across the UK, shows that finance managers aren’t naturally boring – but they’ve just been trapped […]

FRIDA UNCENSORED Launches in the UK TODAY

FRIDA UNCENSORED Launches in the UK TODAY

Frida, the mum and baby care brand, founded by Chelsea Hirschhorn, is launching its Frida Uncensored campaign to break down the walls of censorship surrounding women’s health in the UK. The campaign includes a paid casting call and a new uncensored women’s health resource platform, all of which is supported by a month-long OOH and guerrilla marketing campaign […]

Taking Travel Virgins on the Adventure of a Lifetime –Jetpac Blasts Off an Incredible New Campaign

Taking Travel Virgins on the Adventure of a Lifetime –Jetpac Blasts Off an Incredible New Campaign

With an exciting new campaign, Jetpac is on a mission to make an amazing travel experience within reach for everyone! A staggering 21% of people have never travelled outside of their home country. Most of them have never even taken a flight. With its enterprising new promotion, Global Travel eSIM company, Jetpac, aims to open the door […]

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