Whole Earth, the UK’s number-one* peanut butter brand, is encouraging us to get more out of our mornings in its new “Breakfast Better” campaign, created by independent agency St Luke’s. Aimed at families and young adults looking for simple ways to eat a little better, St Luke’s has made “Breakfast Better” into a rallying cry […]
New out-of-home campaign celebrates Kwik Fit’s new Bridgestone Turanza tyre’s 20,000 mile guarantee by popping up in far-flung locations Leading automotive maintenance provider, Kwik Fit and its creative agency of record VCCP are back with another hilarious, borderline absurd campaign to bring to life Kwik Fit and Bridgestone’s Turanza 6’s 20,000 mile guarantee for all Season 6 tyres. The latest campaign sees […]
The Irish National Lottery is taking a transformative step in how it engages the nation, moving from a product first approach to a brand led strategy designed to put dreams back at the heart of its story. Its new platform, Dreams Waiting To Happen, created by Folk VML, marks a major evolution, giving fresh meaning to […]
Four-week marketing campaign to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more The Guardian, a 204-year-old global, independent and reader-funded news organization, today launched its first major US marketing campaign, highlighting the Guardian’s distinctive role within the US media landscape: “Journalism that’s global, independent and free.” The campaign will […]
F&F is proving its style credentials and stepping away from supermarket fashion clichés in its latest ‘Style It Out’ campaign, created by BBH. The campaign builds on the momentum of the initial launch earlier this year and showcases the brand’s latest Autumn/Winter collection. The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager […]
South Western Railway (SWR) is highlighting that its staff are equipped with body-worn cameras in a new OOH campaign, created by independent agency St Luke’s. It is the latest effort by SWR to reduce the abuse staff face at work and create a safer, more respectful environment for customers and colleagues. Body cams record events […]
Burger King UK is flipping the script on celebrity endorsements with a new campaign, ‘Not Made By Gordon’. Born out of a desire to highlight Burger King’s quality credentials, the campaign playfully showcases the chef’s humorous (and ultimately failed) attempts to get involved with Burger King’s creation. Forget your typical chef-approved partnership; this campaign is […]
For the brand’s first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the platform redefines hair extensions as an authentic expression of beauty – pushing against the industry’s narrow and often artificial portrayal of extensions and anchoring them as a […]
Unilever, the UK’s number one deodorant manufacturer, and Tesco Media has unveiled installations of giant, interactive deodorant packs outside Tesco stores to raise awareness for Lynx Fine Fragrance and Sure Whole Body – a first of its kind for the personal care category. The oversized packs wrap around digital advertising screens outside five Tesco stores […]
Offbeat OOH campaign created by DUDE Milan and DUDE Design elevates the iconic biscuit into a symbol of inclusivity and uniqueness with a limited edition packet of imperfect biscuits and supporting campaign In an age of AI algorithms and social media filters, perfection is becoming the norm – but a bold new campaign by Italian […]