Havas Media has extended its relationship with Sherwin-Williams, a global leader in coating products, after being awarded the media planning and buying business for its wood care and performance paints brand Ronseal. The agency already handles media planning and buying for Sherwin-Williams-owned paint brand Valspar, having been appointed in 2015. The appointment follows a strategic […]
Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks […]
Paint brand Valspar launched its ‘Collections’ range, five new themed colour collections aiming to inspire customers to choose their perfect paint colour solution. Valspar partnered with strategic brand design and innovation agency Webb deVlam on the project, who identified key visual trends through extensive research. The agency then worked closely with Valspar to create and design […]
Iconic premium paint and wallpaper manufacturer, Farrow & Ball, has appointed innovation consultancy, Fearlessly Frank, to refine the brand’s global proposition and creative approach, following a competitive pitch process. With 56 showrooms and over 1,500 stockists worldwide, Farrow & Ball has achieved consistently strong sales growth in its core markets over recent years and is […]
http://www.youtube.com/watch?v=wdQZHxiMfeM Developed by paint and painting supplies retailer Sherwin Williams, the ColorSnap Glass app lets wearers snap a picture of anything wherever they go for design inspiration. The app matches paint with the colors derived from the snapped photos, so users can go out and capture color inspiration before painting their room the same color. […]
Nissan created a unique self-healing paint that aims to make cars absolutely unscratchable. To convey how cool the technology is, the car company joined up with TBWA/G1 Paris, OMD Europe, and Dan Paris, to make a surprising iPad ad that teaches unsuspecting consumers how cool and unexpected the feature is. Users came across a seemingly […]