Renault and Sky Sports have teamed up to launch a new multiplatform campaign ‘With you all the way’. Following a recruitment campaign to find the ultimate football fan, Sky Media created bespoke branded content with Sky Sports which will see legendary Sky Sports pundit, Jeff Stelling drive a lucky competition winner and family member to […]
Customer agency LIDA, part of the M&C Saatchi Group, has launched a pop-up shop and range of merchandise in partnership with the independent Carnaby Street retailer, We Built This City. The agency has developed the partnership to support the launch of its new proposition. As LIDA sets out to “Make Work People Welcome”, they are […]
COPA90 has boosted its senior team by hiring Natalie Broad to the newly-created role of Partnership & Media Sales Director. Broad will be leading the agency-facing sales team and working on partnerships. She reports ultimately to James Kirkham, Chief Business Officer. Broad is the former Partnerships Manager at global sports media company Perform Group and […]
SEAT has partnered with Time Out, the leading global media and entertainment brand, to distribute its iconic magazine for free outside of London in the UK for the first time in its 50-year history to help launch its latest SUV, Tarraco. The partnership forms part of the ‘Why Not Now?’ launch campaign to drive associations […]
Connexi – the award-winning online sponsorship marketplace – announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them. Middlesex’s Royal […]
Highlights from Planet Rewind, VIN + OMI’s sensational London Fashion Week show were broadcast across Ocean’s Grid network and on the Piccadilly Lights in February. The footage featured the model Jodie Kidd, making her return to the catwalk after a 10 year hiatus, wearing a floral dress made from salvaged plastic. Filming took place during the eco-label’s […]
Alpha Digital has launched a new brand positioning and identity system in partnership with Type + Pixel. Since its establishment in 2011, the digital marketing agency’s growth has been fuelled by ongoing referrals and long-term partnerships. Alpha Digital now works alongside many of Australia’s leading eCommerce clients, such as Pillowtalk, Petbarn, and City Beach. The Brisbane and […]
Social Chain Group, the integrated social media company, announced its partnership with Ingenuity, to support rapid ongoing growth in 2019. Following huge success in 2018, the much-lauded global social experts are partnering with Ingenuity to meet ambitious growth targets for Media Chain, the social media publishing part of the global group. For Ingenuity, the strategic […]
Bombay Sapphire announce a new global partnership with Frieze Art Fairs, that will see two brands join forces on a shared mission of celebrating and inspiring creativity around the world. As part of Bombay’s mission to ‘Stir Creativity’, Frieze and Bombay Sapphire will co-host a series of happenings at the Art Fairs, to take place […]
Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]