CLARION APPOINTED AS RETAINED TRADE PR AND DIGITAL COMMUNICATIONS AGENCY FOR SCHOOL MEALS PROVIDER HCL

CLARION APPOINTED AS RETAINED TRADE PR AND DIGITAL COMMUNICATIONS AGENCY FOR SCHOOL MEALS PROVIDER HCL

Clarion Communications has been appointed as the Trade and Digital PR agency for Hertfordshire Catering Limited (HCL), a contract caterer specialising in education. The partnership marks a pivotal step in HCL’s ambitious growth strategy within the UK foodservice sector. Clarion will be supporting HCL’s mission to provide every child with access to healthy, nourishing meals […]

Nectar360 and Omnicom Media Group UK expand strategic partnership

Nectar360 and Omnicom Media Group UK expand strategic partnership

Taking four years of collaboration and market-leading client work to the next level Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, and operates Sainsbury’s and Argos retail media network, has announced a deepening of its partnership with Omnicom Media Group UK (OMG UK) – including agencies OMD, MG OMD, PHD and […]

Kwai turns its Terms and Conditions into music in a project by BETC HAVAS in partnership with KondZilla

Kwai turns its Terms and Conditions into music in a project by BETC HAVAS in partnership with KondZilla

‘Legal Tracks’ transforms sections of the legal document into a playlist, giving new meaning to the platform’s terms of use Terms and Conditions are, for most users, synonymous with long, technical texts that rarely get read. In fact, a Deloitte* study found that 97% of users worldwide don’t read the rules of the platforms they […]

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is meeting the rising […]

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]

Deep Focus Redefines Travel Marketing With New Aruba Campaign Aimed to Protect the Delicate Balance Between Tourism, Nature, and Culture

Deep Focus Redefines Travel Marketing With New Aruba Campaign Aimed to Protect the Delicate Balance Between Tourism, Nature, and Culture

“When You Love Aruba, It Loves You Back” reframes the relationship between visitor and local — not as transactional, but as a connection that flows both ways. Creative agency Deep Focus, in partnership with the Aruba Tourism Authority, recently announced the launch of a new national campaign that rewrites the rules of traditional travel advertising. Rather than […]

Collaborate Global Lands Lotus Cars Experiential Partnership for Goodwood Festival of Speed 2025

Collaborate Global Lands Lotus Cars Experiential Partnership for Goodwood Festival of Speed 2025

Iconic high-performance sportscar brand Lotus has appointed Collaborate Global as its experiential partner at Goodwood Festival of Speed 2025. Tasked with bringing the spirit of Lotus to life, Collaborate will create an immersive brand experience that showcases the marque’s engineering precision, dynamic performance – and legendary racing heritage. Comments Melanie King, Lotus Head of Global […]

Bray & Co Launches Creative Residencies in Joshua Tree for In-house Brand and Agency Marketers to Inspire and Reclaim the Soul of Marketing

Bray & Co Launches Creative Residencies in Joshua Tree for In-house Brand and Agency Marketers to Inspire and Reclaim the Soul of Marketing

Independent full-service creative ad agency Bray & Co continues to advocate for the importance of inspiration in effective marketing by launching two annual creative residencies in partnership with the globally acclaimed High Desert Test Sites. The program is designed specifically for anyone who wants to inspire—both agency and client side—who are hungry for something deeper—space, time, and meaning—in […]

iostudio and Yes& Federal Launch SBA-Approved Mentor-Protégé Partnership to Support Federal and State Government Agencies

iostudio and Yes& Federal Launch SBA-Approved Mentor-Protégé Partnership to Support Federal and State Government Agencies

iostudio, a woman-Veteran-owned small business with over 25 years of experience serving federal and state agencies, and Yes& Federal, a top-ranked full-service communications firm, have entered into an officially approved partnership under the U.S. Small Business Administration’s (SBA) Mentor-Protégé Program (MPP). This SBA-approved Mentor-Protégé Agreement enables the two firms to collaborate more closely on federal and […]

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