Visa became the first-ever sponsor of UEFA Women’s Football in a landmark multi-year partnership running until 2025. The global payments technology company will support UEFA Women’s Football at all levels, from the grassroots game to the UEFA Women’s Champions League, following the unbundling by UEFA of sponsorship rights from the men’s game. Visa will become […]
Zippo has announced it has trademarked the unique sound of its windproof lighter, marking a momentous achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with […]
The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million unique visitors per month, has partnered with a retail outlet to help boost […]
 National Geographic and WeWork announced a marketing partnership to bring experiences and events for the network’s new limited series Valley of the Boom into the workplace. Beginning December 3, select WeWork locations in New York, Los Angeles and San Francisco will be transported back in time to the early days of the tech boom, […]
Award-winning agency, Delete, has joined the growing independent agency collective, Harbour, as its go-to digital customer experience specialist. Delete becomes Harbour’s core partner for customer experience and digital product creation and will bolster the collective’s full service marketing offer with creative, technology and media services all on offer to its shared client base. Following a […]
Villa Plus is proud to be the new sponsors of Channel 4 series ‘A Place in the Sun’ and ‘A New Life in the Sun’. The six-month deal, brokered by VCCP Media and 4Sales, includes broadcast sponsorship and will run between mid-November 2018 until mid-April 2019, across the Channel 4, More4 and All 4 platforms. […]
New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch in 2019. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]
The Sun, the best-selling newspaper in Britain, is donating one penny from every issue sold on Monday 19th November – underlining its commitment to the amazing work of the Movember Foundation as they strive to make a difference for men’s health. The commitment is one element of a rich integrated cross-platform awareness campaign which has […]
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the […]
News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms. The cross-title partnership deal will run from 5th November – 21st December and will target eBay’s three key audiences with relevant content: men aged […]