Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]
Range Rover continues its official partnership with The Championships, Wimbledon for the second year, uniting the luxury automotive brand with the prestigious tennis tournament. A hallmark of British tradition, The Championships is a global highlight of the summer social and sporting calendars. Watched by millions around the world, the Grand Slam will once again be supported […]
Volkswagen’s biggest South American launch in recent memory is now taking a starring role in Money Heist, Wednesday, Cobra Kai, The Witcher, and the film Persuasion, in the spot “Arrivals,” created by AlmapBBDO and coproduced with Netflix’s creative team. This groundbreaking partnership between Volkswagen Brazil and Netflix, the first in Latin America to incorporate several […]
UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the […]
Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. The scope of work spans paid social, paid search and social and influencer marketing. TBA Outdoors is an outdoor lifestyle marketing firm that is part of TBA Worldwide. The […]
Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]
The new campaign will see breakthrough creative roll out across multiple touchpoints To mark 25 years since the global roll-out of Smirnoff ICE, the iconic product – one of the ‘OG ready-to-drinks (RTDs)’ – is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in partnership with McCann New York, the […]
First campaign under new brand platform ‘There is only one Wimbledon’ debuts ahead of The Championships 2025 The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30 June to 13 July 2025. Created in partnership with its lead creative agency VCCP, the film is the first campaign […]
The combined file, ideoOS, will power high-performance audience targeting, enrichment and matching across paid social and programmatic Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions. The combined […]
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]