Xfinity introduces new platform and tagline “The WiFi is Booming,” drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity. Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances—across time itself—beckoning fortune-seekers from earlier boom eras, racing to stake their […]
Today, the ECB and KP Snacks have announced a new partnership with England Cricket, to become the Official Team Partner. KP Snacks’ brands will feature on England match kits, with the new shirts making their debut at the England Women’s IT20 against West Indies Women at The Spitfire Ground, Canterbury, on 21 May 2025. This […]
Integration unlocks real-time buying, dynamic targeting, and smarter campaign delivery across Elevision’s high-impact UAE and UK inventory Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision’s premium screen inventory […]
New brand platform “True Originals” is co-ordinated by We Are Social Amsterdam, and marks the beginning of a new partnership between the creative agency and iconic snack brand We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden. The […]
Independent marketing and analytics agency Net Conversion has been named “Media Agency of Record (AOR)” for Southeastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie. The agency will be responsible for media planning and buying, media analytics, and advanced analytics to deliver data-driven solutions that fuel customer loyalty, acquisition, and growth. Net Conversion’s selection followed a […]
Natural Light is making a bold new move in 2025—and no, it’s not launching a craft beer. Instead, the American-style light lager is embracing a different kind of craft by teaming up with 90s sitcom-star and home-renovation expert Richard Karn. As Natty’s official Craft Ambassador, Karn is helping DIY enthusiasts upgrade their spaces, starting with […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs across the UK, the US and Canada. Zoom Media UK offers brands the opportunity to connect […]
Atacama RE-commerce offers abandoned garments at no cost — consumers pay only shipping to remove clothes from one of the world’s largest textile dumping grounds What’s the cost of a never-worn designer garment discarded in Chile’s Atacama Desert? The answer: Zero dollars. That’s the revolutionary concept behind Atacama RE-commerce, an initiative turning the fashion industry’s waste […]
B&B has partnered with Dr Megan Rossi, The Gut Health Doctor in the creation of new supplements brand SMART STRAINS®. The agency previously worked with Dr Rossi back in 2019 to create the successful gut health food brand Bio&Me. SMART STRAINS® is a new range of targeted live bacterial strains formulated by The Gut Health […]
The decorating merchant is one of the loyalty programme’s longest-standing partners Nectar360 is celebrating 20 years in partnership with Dulux Decorator Centre, the UK’s leading paint and decorating merchant with over 230 stores across the UK. DDC was an early member of the Nectar loyalty programme, joining three years after its launch in 2002 as part […]