Award winning brand design agency, PB Creative has continued its longstanding partnership with male grooming brand Lynx (Axe in the rest of the world) with bold designs for a new Lynx Africa collisions range. Best known for its iconic black body spray but with a range that includes daily fragrances, body wash, hair care and […]
London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]
Why is it that, on average, we are unhealthier than we have ever been yet the healthiest amongst us are the fittest of any previous generation? How can a whopping 13% of the world’s adult population be obese at a time when we are spending over $4.2 trillion on the global wellness category? In fact, the wellness […]
The Axe (Lynx in the UK) brand team has continued its collaboration with strategic partner PB Creative to reinvent Axe’s premium fragrance platform across all markets. With the rise in popularity of Eau de Toilette and After Shave variants in recent years and the positive impact they have had on the gifting market, the Axe […]
Lynx, one of the world’s most iconic male grooming brands and owned by Unilever, is celebrating the 25th anniversary of its longest running and hugely popular fragrance, Africa, with a new limited edition range designed by award winning brand design agency PB Creative. London based PB Creative has partnered with the Lynx brand (known as Axe in […]
Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change. The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow. However, few have talked about the lasting impact of […]
BY Katie Maritz – Senior Structural Designer at PB Creative
ERA OF THE GREAT UNWASHED Covid-19 has made all of us wash our hands until they bleed and wash our clothes every time we return from the shops. If that doesn’t chime with your reality, then you may be putting yourself at risk. What seems strange is that, for at least the last year, we have been […]
Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever, to create a new Rexona (Degree in the US / Sure in the UK) anti-perspirant range for the teen market. Keen to launch a suite of anti-perspirant products tailored specifically to keep teens feeling fresh, the Rexona brand […]
PB Creative, the award winning brand design agency, has continued it’s partnership with Toni & Guy, to create a new, premium design that will roll out across its wash & care and styling ranges. The agency has been working with the brand for the past five years and was responsible for creating the new Toni […]
Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]