Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age. Audiences will enjoy a more seamless and connected viewing experience across all of Channel 4’s services and platforms. Whether they choose to stream […]
Wunderman Thompson UK is shaking up the way the industry does Christmas this year, with a radical, fun campaign that turns a seasonal workplace tradition completely on its head. The agency’s total departure from festive conventions sees it reimagining how we should all do that office staple, Secret Santa so that it becomes more sustainable, […]
American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]
Microsoft search engine Bing is rolling out a new identity and website design. The new look brings Bing into line with the overall Microsoft branding, created by Pentagram partner Paula Scher and developed by Wolff Olins, which launched last year. Lawrence Ripsher, general manager of user experiences at Bing, says, ‘Bing is now an important […]