Everyone loves the outdoors; it’s an escape and the antidote to the chaos of our busy lives. But modern life has a nasty habit of getting in the way. We often find ourselves doing the things we swore we wouldn’t. Living vicariously through an Instagram feed, expressing our emotions solely through emojis, or spending […]
Berghaus has revealed the first details of a multi-million-pound UK advertising campaign that will begin this September. The first wave will run until March 2019 and has a multi-million-pound media value. It will be the biggest campaign of its type that the brand has ever undertaken and will feature on multiple platforms, including out of home, […]
Pentland Brands, the name behind some of the world’s best sports, outdoor and fashion labels, has selected MediaCom North to be its media partner. This partnership covers both online and offline media planning and buying for Pentland’s global portfolio of brands, including Speedo, Berghaus, Ellesse and many more. Its products are available across 190 countries […]
Pentland Brands, the company behind global brand names such as Speedo, Ellesse, Canterbury, Boxfresh, Mitre and Berghaus, announced a major drive to bolster its marketing, digital and creative resources. It will see a major recruitment drive across the group’s London, Nottingham and Sunderland offices. Sean Hastings, Global Marketing Director for Pentland Brands, says: “We’re looking to accelerate the growth of our current […]