Havana Club is announcing a change within its senior team with the appointment of Nathalie Parte to replace Anne Martin as Global Marketing Director of the leading international Cuban rum brand. Parte joins Havana Club from partnering company, Pernod Ricard France, where she served as Brand Director across portfolios including Ricard, Ballantine’s, Jameson, Lillet and […]
MISSOURI CREATIVE Puts Zest Into BEEFEATER’S Zesty Lemon Launch
B&B Studio Harnesses Contemporary Craft In Plymouth Gin Refresh For Pernod Ricard
Midleton Distillery is home to Jameson – the number 1 selling Irish whiskey across the world – as well as a further six premium, global whiskey brands, each with their own story to tell. Williams Murray Hamm (WMH) was asked to create an identity that brings these brands together in one collection that resonates with consumers across the […]
• Jameson Irish Whiskey partnering with Sofar Sounds for a series of pre-recorded virtual gigs showcasing emerging talent during lockdown • 15 up-and-coming artists given the opportunity to be paid for their performances and receive national exposure • Partnership developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships hub
Jameson, the UK’s number one Irish Whiskey, is partnering with Sofar Sounds to give UK musicians a platform to be Seen & Heard during the latest national lockdown, helping to support the best new artists of tomorrow, today. Launching on 13th January, Sofar’s online Listening Room will offer a diverse line-up of 15 up-and-coming artists the […]
IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet
Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]
Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand. Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of […]
Creative communications agency Leagas Delaney today unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea Dec 4th to mark the launch of Ballantine’s limited-edition 17-year-old prestige Scotch […]
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson a 239-year-old […]
Boundless Brand Design have been working with Pernod Ricard’s Royal Salute for the past two years to revitalise one of the worlds most sophisticated and opulent Scotch Whiskies, establishing an enchanting new brand world that reflects the stature and elevation of a brand rooted in British heritage. Royal Salute was created in 1953 with a single-minded vision to […]