Westfield Malls, in partnership with LA-based creative agency Pitch, is introducing a new campaign, titled “Come Play,” which will be rolled out during various seasons throughout the year. The campaign is an extension of the brand’s “New New Mall” marketing strategy and identity, a concept that positions Westfield beyond a collection of stores to a […]
Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge. The account, which mainly covers digital work such as online films and direct marketing, is being reviewed through AAR in a procurement-led process. Requests for information were sent out last week and Partners Andrews Aldridge […]
MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited. With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand. MEC […]