MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited.
With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand.
MEC is a leading global network and a founding partner of GroupM, (www.mecglobal.com). The agency’s Bangalore office will be handling the account. The relationship commences in December 2012