P&O Cruises has unveiled a new brand platform, ‘Holiday Like Never Before’, inviting holidaymakers to rethink what they believe they know of the cruise experience and expect more of their holiday, going beyond the obvious, into the extraordinary. Created with Pablo London, the new brand positioning recognises that when it comes to holidays, Brits are […]
Cruise ship brand takes over all of Immediate’s digital inventory today, March 16th Immediate Media Co announces its largest ever one day commercial partnership, with P&O Cruises for the launch of its new ship, Arvia. The cruise ship brand is taking over all of Immediate’s digital inventory for one day, today March 16th. The one […]
SNAP LDN Launches New Brand Campaign For P&O Cruises
SNAP London has been appointed by P&O Cruises as its lead creative agency following a competitive pitch process. Five agencies took part in the pitch including the incumbent agency, which previously held the account for five years. SNAP London will be exploring new strategic and creative territories for the brand heading into 2021 and beyond, to deliver against the brand’s ambitious challenges for […]
Armadillo, the CRM specialist with clients including McDonald’s, hotels.com and Disney, has won the CRM business for P&O Cruises and Cunard. The appointment follows a five-way competitive pitch. Armadillo will deliver CRM and data strategy for the leading cruise lines P&O Cruises and Cunard brands, during its three-year contract. The companies are keen to increase the sophistication of […]
P&O Cruises is set to unveil its new TV advert, airing on Christmas Day and continuing its brand journey with creative agency, Founded. Premiering during primetime on Christmas Day during ITV’s Victoria, it will be the fourth year that P&O Cruises has worked with Founded on its ‘This is the life’ campaign with actor and […]