Clarity Global launches Surfacd to close the AI visibility gap for B2B brands

Clarity Global launches Surfacd to close the AI visibility gap for B2B brands

With 65% of buyers now relying on AI answers for vendor shortlisting, Surfacd helps B2B brands see where they appear in AI search and which levers to pull to strengthen that visibility Strategic marketing and communications agency, Clarity Global, today announced the launch of Surfacd, a proprietary AI visibility monitoring tool that helps B2B brands track, benchmark […]

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]

DOVE UNVEILS ITS FIRST REFILLABLE 72HR ANTI-PERSPIRANT RANGE, EXPANDING CHOICE WITHIN THE FAST-GROWING REFILL SEGMENT

DOVE UNVEILS ITS FIRST REFILLABLE 72HR ANTI-PERSPIRANT RANGE, EXPANDING CHOICE WITHIN THE FAST-GROWING REFILL SEGMENT

Dove, the number one female care brand in the deodorants category1, has unveiled its first collection of refillable anti-perspirants*. The launch represents an important milestone in the continued growth of refill formats, bringing consumers more choice and helping expand a segment that has been steadily building momentum. Dove will introduce its first refillable anti-perspirant with 72hr sweat […]

Clarion Named Lead Consumer PR Agency for Açaí Pioneer, Sambazon UK

Clarion Named Lead Consumer PR Agency for Açaí Pioneer, Sambazon UK

Clarion Communications has been appointed as retained Consumer PR & Influencer agency for Sambazon UK; the industry leading Açaí brand available in supermarkets and sold in Joe & the juice and Black Sheep Coffee. Tasked with elevating brand awareness, Clarion will focus on communicating the Brazilian berry’s many health benefits to older consumers, while positioning […]

HELLOFRESH GROUP APPOINTS READY10 TO HELLOFRESH AND GREEN CHEF BRIEFS

HELLOFRESH GROUP APPOINTS READY10 TO HELLOFRESH AND GREEN CHEF BRIEFS

Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]

AMICABLE APPOINTS SPLENDID COMMUNICATIONS TO LEAD PR STRATEGY AND BUILD PROFILE FOR COUPLES-LED DIVORCE SERVICE

AMICABLE APPOINTS SPLENDID COMMUNICATIONS TO LEAD PR STRATEGY AND BUILD PROFILE FOR COUPLES-LED DIVORCE SERVICE

amicable, the trusted legal service for separating couples, has appointed Splendid Communications to lead its UK PR strategy, following a competitive pitch. The appointment will see Splendid develop and deliver a fully integrated communications plan designed to grow national brand awareness and position amicable as the innovative, child-first alternative to traditional approaches to separation and […]

Meet VCCP Roar: Disruptors of Influence

Meet VCCP Roar: Disruptors of Influence

Leading agencies Good Relations, Harvard, and Teamspirit join forces to form VCCP Roar, a PR and communications powerhouse VCCP, the independent global challenger network, has today announced the creation of a new PR and communications business, VCCP Roar, bringing together its leading specialist communications agencies Good Relations, Harvard, and Teamspirit. The move harnesses the combined heritage […]

ALDI LAUNCHES LIMITED-EDITION ‘CARROT’ GOLD ENGAGEMENT RINGS TO CELEBRATE KEVIN THE CARROT’S FESTIVE PROPOSAL IN NEW CHRISTMAS AD

ALDI LAUNCHES LIMITED-EDITION ‘CARROT’ GOLD ENGAGEMENT RINGS TO CELEBRATE KEVIN THE CARROT’S FESTIVE PROPOSAL IN NEW CHRISTMAS AD

Aldi is celebrating 10 years of Kevin the Carrot – and his on-screen proposal to Katie – with the launch of a limited collection of ‘Carrot’ gold engagement rings, after new research revealed the nation’s romantic priorities. Clarion team worked with Aldi and British jeweller Jessica Flinn Fine Jewellery to create the rings, and the […]

PR industry divided on AI: 42% don’t expect AI to change their role while 28% warn of its disruptive potential 

PR industry divided on AI: 42% don’t expect AI to change their role while 28% warn of its disruptive potential 

New research highlights tension between those who see AI’s practical benefits and those who fear the industry is underestimating its impact. The PR, Comms & Marketing 2026 Outlook report from Onclusive reveals a sharp divide in how PR professionals view the rise of artificial intelligence (AI). While 41% of PR practitioners say they do not expect […]

MINIATURE SOLAR REVOLUTION: SOLAR PANELS POP UP IN MODEL VILLAGE

MINIATURE SOLAR REVOLUTION: SOLAR PANELS POP UP IN MODEL VILLAGE

A model village on the Isle of Wight has installed tiny replica solar panels across three of its iconic houses. The playful yet thought-provoking display mirrors the growing adoption of solar panels in real UK homes, with one in 20 UK households already generating electricity through solar panels.² Clarion partnered with the brand Wickes to […]