Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new ‘Hot Milkshake’ range for 72 hours. In a move that underlines Costa’s commitment to innovation and customer collaboration, the Nation’s Favourite Coffee Shop* has announced a new social media campaign, ‘Hot […]
Global socially-led creative agency We Are Social has promoted Paul Greenwood to Global Head of Research & Insight (R&I). Greenwood, who previously held the role of UK Head of Research & Insight, will now also take on the responsibility for strategic leadership of We Are Social’s global R&I capabilities. He will do this by continuing to evolve and build […]
Interbrand, the world’s leading brand consultancy, has announced today the promotion of Holmfridur Hardardottir to President, Interbrand New York. She will report to Interbrand’s Global CEO, Gonzalo Brujó. Hardardottir was previously Chief Operating Officer, Interbrand New York. She has co-managed the business for six years, overseeing finance, HR, operations, and the re-structuring of the business […]
VMLY&R has announced the promotion of Tom Moore to the newly created position of Head of Commerce UK. This new role is the UK agency’s next step in its connected brands agenda –helping clients accelerate growth through brand experience and customer experience with commerce at the heart. Working across the full agency client portfolio, Tom’s […]
Independent, full-service senior-living and mature marketing agency Varsity has promoted Rob Smith to the position of executive creative director, President and CEO Michael Pavone announced today. Smith, who joined Varsity in 2006, will guide overall creative output, assist with new business development, and oversee work for a variety of clients. Smith’s promotion comes on the […]
Daniel Binns, CEO of Interbrand’s North America business has been named Global Chief Growth Officer. Simon Thun, CEO in Central & Eastern Europe assumes the role of Global Chief Client Officer. Binns and Thun join Interbrand’s Global Leadership Team, and will be involved in the day to day leadership and management of the business in […]
After just two years as creative director, Jason Majewski is being promoted to group creative director at full-service agency Cornett. He will be responsible for leading creative work for the recently won LEGOLAND Resorts North America account as well as Busch Light, University of Kentucky HealthCare and all new business. Reporting to Whit Hiler, executive creative […]
Having recently marked their 20-year anniversary, Brand Experience & Packaging Design agency Vault49 are pleased to share news of two significant promotions within the business, restructuring the global leadership team. Leigh Chandler has been promoted to Executive Creative Director. Previously Partner & Creative Director for Vault49’s New York studio, Leigh will now have creative oversight […]
McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]
● New playful brand campaign launches the infamous, annual Cadbury Creme Egg Hunt ● This year the competition back with limited edition, half white chocolate, half milk chocolate winning eggs ● The integrated campaign reveals new creative ‘How do you NOT eat yours’, putting a spin on the iconic Cadbury Creme Egg campaign from the ‘80s ‘How do you eat yours?’ ● Cadbury Creme Egg will reunite with actor and comedian Matt Lucas on radio to warn the nation to resist the temptation to eat the winning eggs
Cadbury Challenges The Nation NOT To Eat New Limited Edition Creme Egg In Latest Brand Campaign