In Spain, nearly 30% of drivers have felt fear or anxiety while driving. For 7% of drivers, the fear is so intense that they are incapable of sitting behind the wheel. This uncontrollable fear is called amaxophobia. Halloween has always been a moment to talk about fears. That’s why ŠKODA chose this moment to raise awareness […]
 In the wake of the success of its last animated short film “The doll that chose to driveâ€, which has been watched more than 30 million times around the world, in 35 countries, Audi commissioned Proximity Barcelona again for its Christmas campaign. In 2017, the campaign revolves around a short film comprising a combination […]
In 2015, Škoda, together with Proximity Barcelona committed to tackle the problem of isolation launching the Cannes Lions award-winning “70 Guardians of Winter” campaign, a project that helped Škoda save Spanish village Valdelinares from being abandoned. In July 2017, Škoda comes back with a second initiative to keep fighting isolation with “The Desert Cowboys” campaign. The […]