After last year’s Ramadan campaign from Adbul Latif Jameel Motors and Serviceplan Experience set the standard for ads that capture the essence of togetherness during Holy Month, this year’s spot continues the story of a family’s Ramadan get together, with various family members en route to Riyadh for an Iftar Abdul Latif Jameel Motors returns […]
Serviceplan Dubai: BMW ‘Joy at First Sight’
Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]
Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in the Middle Eastern advertising industry, as every brand beckons its customers with special deals in the so-called ‘Month of Generosity’. This campaign cuts through the […]