Reveals 100 trends that will shape 2021, from ethical scoreboards to micropreneurs
Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours, across 10 different sectors. […]
Creative music agency DLMDD launches eye-opening exploration into the power of music and sound
After an unprecedented year of anxiety, turmoil and uncertainty, a group of leading musicians, marketers and creatives have come together to reveal how music and sound have shaped their experiences of 2020. Powered by creative music agency DLMDD, The Year of Sound is a time capsule collection of powerful, intimate stories about how music and […]
● One third (32%) expect to spend less on new clothes and a quarter (25%) less on beauty products
● Consumers set to spend instead on experiences and building connections with friends and family
● 25% plan to spend more on food and drink than before COVID-19, 27% on travel and 28% on days out.
● Majority feel the impact of COVID-19 will continue past 2021
In the wake of the collapse of Arcadia and Debenhams, there’s potentially more bad news for the British High Street in the new pandemic-related research from Havas Media. As shoppers prepare to splurge online and in store for Christmas, Havas Media’s The Consumer State of the Nationreport shows people intend to spend less in future (even […]
Young people choose saving over spending and want brands to work for the greater good, Wunderman Thompson study shows
The world’s youths, collectively dubbed generation Z, are frustrated and uncertain about the future, yet convinced they are capable of uniting to bring about change, according to a new study by Wunderman Thompson Intelligence. And even though the pandemic has stirred up every aspect of their lives, gen Zers remain unshaken in their core values, […]
Independent global media advisors, MediaSense’s Media 2020 study, finds media transformation has been accelerated due to COVID-19, with brands having to work in more integrated and consumer centric ways, however agency models are still lagging behind clients’ expectations. This latest industry-leading Media 2020 report surveyed over 100 global marketers consisting of CMOs and Directors, providing a barometer for […]
37% British adults signed up to at least one new subscription service in lockdown
3 out of 4 consumers intend to continue their subscriptions post-lockdown
Five key audiences identified for subscription brands
New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
More than half of UK and Irish businesses plan to run their Black Friday campaigns as planned or with further investment than originally planned, despite the ongoing impact of the coronavirus pandemic. This could spell good news for customers in the UK and Ireland after a bargain on Friday 27 November, with 55.4% of businesses […]
The UK is watching less TV now than 10 years ago, but on more devices and platforms One in five Brits prefer to watch TV by themselves Research suggests that minorities and people with disabilities are still underrepresented in the TV industry Televisions have been through an incredible transformation since their first creation, but have […]
We Are Social’s research shows people turning to social media for intimacy, advocacy and the simple life
Global socially-led creative agency, We Are Social, has launched the latest edition of its annual trends report, Think Forward 2021. Focused on the notion of ‘The Social Reset’, the report recognises the role that social media has played in shaping people’s experiences in a highly disruptive 2020, and how relationships with these channels have undergone an […]
