41% of companies now focus brand purpose on doing good, rather than products
27% of companies now put ad budget behind promoting purpose
As consumers increasingly stand up to what they see as bad corporate behaviour, more companies are focusing their ‘purpose’ on helping to improve the world as a central part of their business and marketing strategy. Today, 41% of major businesses adopt a brand purpose that is focused on the positive impact they can have on […]
New research from Beano Brain, the insights agency from Beano Studios, finds half (51%) of UK families with kids aged 7-11 have already started planning their Christmas celebrations. Two-thirds (66%) of kids admitted to being just as or even more excited about Christmas this year, despite the growing coronavirus threat in the UK. In fact, […]
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole
In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets seeing the biggest recovery
Auto brands spend more on television than average: it’s still key for mass-audience brand-building
Digital advertising is the only channel forecast to grow between 2019 and 2022
Automotive advertising expenditure is forecast to shrink by 21.0% in 2020 across 10 key markets, according to Zenith’s Automotive Advertising Expenditure Forecasts, published today*. That’s two-and-a-half times faster than the decline of the ad market as a whole in these markets. The spread of the novel coronavirus and its effect on the global economy have left […]
Best performing businesses saw week-on-week revenues grew more than 50% from early April
Paid search marketing spend up by 50% since May
After an initial downturn, paid social marketing budgets now 15% higher than this time last year
Businesses increasing social marketing budgets during lockdown saw revenues more than double
UK e-commerce companies have seen significant growth, both in revenues and repeat orders since lockdown. Firms report average annual revenue increases of more than 15% since April in line with the shift to online retail. The study led by global M&A advisory firm Clearwater International and consumer data specialists Conjura analysed the financial performance of 21 mid-market UK e-commerce businesses ( […]
This report provides 5 Key considerations that retailers should implement.
Even as much of the world is (re)opening up, shoppers are indicating that there are some changes brought by the pandemic that will persist, according to a new global study from Momentum Worldwide, the world’s first global experiential advertising agency. The study reveals five key changes to consumer behaviour that retailers must understand and adapt to […]
- Ninth wave of Havas Media Group Covid-19 Media Behaviours Report reveals significant drops in consumption for key channels
- Newspapers and magazines see slight increase
While overall media consumption remains elevated compared to pre-Covid-19 levels, there have been drops in consumers’ use of live TV, social media, video-on-demand, radio, video streaming, music streaming and podcasts in the last month, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The ninth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a […]
Multi-month report shows clear signs of pent up demand for travel, as 86% of consumers say they feel more positive towards brands communicating right now
Tripadvisor, the world’s largest travel platform, today released the findings of a multi-month study that analysed consumer travel sentiment and first party behavioural data related to the ongoing pandemic. The report outlines a five-stage recovery for the global travel and hospitality industry, highlighting early green shoots of recovery in a number of countries around the […]
We Are Social, the global socially-led creative agency network, has launched Do The Right Thing: The Role of Social In Covid-19 – a report examining best practices for brands on social media during this global crisis. The report, available to download here, looks at how consumer needs and behaviours are changing due to the impact […]
Inaugural study investigates evolving programmatic advertising industry and buyer trends
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern. Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]
31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful
Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]
