Reused ads, or those using recurring elements, are scoring extremely well Repeating existing ads and reusing existing characters at Christmas is a highly effective strategy, according to new evidence from System1, who test every Christmas ad every year on their Test Your Ad platform. That tallies with existing studies into “Wear-Out” from System1, which show […]
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying – and that bad user experience is doing real damage to brands More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that […]
New “WorkShift” Study Shows Execs Seriously Out of Touch with Workers’ Desire for Meaningful Work New research from StrawberryFrog and Dynata reveals a rampant number of U.S. employees feel unfulfilled in their current jobs, and most don’t believe their senior leadership is aware the problem even exists. StrawberryFrog, the renowned creative marketing consultancy that does […]
Midlife Women express frustration over feeling invisible to brands: 69% of this demographic feel invisible to brands 62% think that advertising targeted at them rarely shows someone they can relate to Only 7% think they’re very well represented in advertising. A new report has been released on the back of exclusive research that shows a […]
Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]
As ecommerce brands prepare for peak season, digital advertising on Meta has seen a three-year record performance, having strongly recovered from the ‘double recession’ caused by Apple’s ATT update and consumers reverting to pre-Covid behaviours. This is a key finding from Nest Commerce’s latest quarterly Readout report, based on 1.5 billion+ Meta impressions from global campaigns […]
Want to know why things are looking sweet for the dessert occasion? Or how aspirational drinking remains ‘a thing’ despite the current economic climate? And is it really RIP for the restaurant Insta-moment? Using media intel, consumer insight and research, Clarion Communications today unveils some of the latest insight and trends from the ever-evolving food […]
“Generation Z, born between the mid-1990s and early 2010s, is entering the workforce with its unique set of expectations and preferences’ says 438 co-founder Andy Whitmore. “What this generation of digital natives isn’t expecting are the outdated methods that so many large, and supposedly ‘forward thinking’, innovation-led organisations are still adopting to ‘engage’ with them […]
The nation is looking to snag a bargain this Amazon Prime Day, but with one in four shoppers regretting purchases they have made in the past, consumers should be aware of the ‘false allure’ of a discounting day. According to new research from customer experience marketing agency Gekko, more than half (52%) of respondents expect […]
– AI health scanning concept from Spotify co-founder, an elevated take on tinned fish, and an Indian matrimony app in the Top 12 – ‘Overnight success’ OpenAI joins other technology brands including luxury ‘sleep pod’ purveyor Eight Sleep and HiPhi premium electric vehicles – Creative studio KidSuper captures Gen Z’s digitally-rooted design language with its […]