SUPER BOWL 2023: NEW RESEARCH FROM DLMDD HIGHLIGHTS THE POWER OF MUSIC ANTHEMS AT MAJOR SPORTING EVENTS

SUPER BOWL 2023: NEW RESEARCH FROM DLMDD HIGHLIGHTS THE POWER OF MUSIC ANTHEMS AT MAJOR SPORTING EVENTS

YouGov survey provides valuable insights for the use of sound to drive audience engagement and loyalty As sports fans and brands across the world prepare for the 2023 Super Bowl, new research has revealed the power of music anthems to connect audiences with their favourite teams and their national identity, providing important lessons for brands when […]

New report: TikTok is the UK’s most downloaded app, BeReal enters the top five

<strong>New report: TikTok is the UK’s most downloaded app, BeReal enters the top five</strong>

Report from We Are Social also finds that UK social media ad spend has increased more than 25% year-on-year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2023: The United Kingdom, which covers social media and digital data and trends in the country.  […]

DENTSU CREATIVE 2023 TRENDS REPORT

<strong>DENTSU CREATIVE 2023 TRENDS REPORT</strong>

Today DENTSU CREATIVE launched its 2023 Trends Report ‘A Tale Of New Cities’, exploring an age of volatility and hope.  2022 showed us that progress is not as inevitable, and top down authority not as dependable, as we’ve been led to believe. Instead volatility, conflict, recession, climate change and inflation have become our global reality. […]

RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023

<strong>RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023</strong>

Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examines and boldly predicts how the field of marketing and communications will evolve in 10 pivotal ways in the coming year.  It’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate […]

HOW CONVENIENT! CLARION UNVEILS LATEST CONVENIENCE RETAILER TRENDS AND TOP TIPS TO HELP BRANDS MAKE AN IMPACT IN 2023

HOW CONVENIENT! CLARION UNVEILS LATEST CONVENIENCE RETAILER TRENDS AND TOP TIPS TO HELP BRANDS MAKE AN IMPACT IN 2023

Clarion Communications has unveiled findings of its very own convenience retailer report including the emergence of the ‘c-fluencers’, the rise of LinkedIn usage and how traditional trade media is still a key source of information for 84% of retailers.  Clarion’s Managing Partner & Head of Growth, Lynn Louca comments: “We wanted to explore what insight […]

More than half of marketers at risk of facing hefty fines for breaching GDPR requirements

More than half of marketers at risk of facing hefty fines for breaching GDPR requirements

Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five.  The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]

Short form video ad spend surges in Q3 as Meta takes on TikTok

Short form video ad spend surges in Q3 as Meta takes on TikTok

Short form video ad spend surged in Q3, with Cost Per Thousand (CPM) increasing and the conversion gap with static ads shrinking. These were some of key findings of the latest Nest Index report, based on global Meta data from 40+ ecommerce brands, 79% prospecting campaigns, generating a total of 984m impressions across the quarter. Produced by […]

Two thirds of consumers cutting back spending on considered purchases

- New report from Gekko carried out by YouGov sees 66% cut spending on non-essential considered purchases and 43% on essential items during the cost of living crisis - Budget (69%) and durability (52%) top factors now driving sales in consumer technology - Nearly half (48%) would switch brands for considered purchase items

Two thirds of consumers cutting back spending on considered purchases

The cost of living crisis has had a dramatic impact on consumer spending with brands needing to focus on value and the longevity of their products to win customer loyalty. These were some of the key findings from a new research report by marketing agency Gekko. The survey of 2,165 British respondents carried out by […]

1 4 5 6 7 8 48