A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]
Marketing Attribution is an essential part of any business, but new research has revealed that many leaders are not employing a marketing attribution model within their business. A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing Signals, revealed that almost half (46%) of business leaders said they don’t have a […]
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency, Great State. In total over 1000 UK consumers were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands. The research was commissioned to uncover how the UK’s […]
Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, launched its 2019 Colour Trends Report. By matching pixel data with image download data, Shutterstock has identified the top three colours surging in popularity year-over-year in 2018 as well as local favourites from around the world. The neon trio of […]
Launching November 28, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose five harsh truths established brands must tackle […]
A quarter of UK marketers feel their businesses lack forward momentum. That’s according to a new report by creative branding and communications agency Our Design Agency (ODA), which reveals the steps companies of any size can take to regain lost brand momentum. The ODA Brand Momentum report surveyed more than 80 UK marketers to find […]
The Innovation Group presents The Future 100: Trends and Change to Watch in 2019, their snapshot of the year ahead and the most compelling trends to keep on the radar. After a rollercoaster year of political, environmental and economic change, brands and consumers are taking a deep breath. Brands are assuming a more meaningful role in consumers’ […]