Busy consumers are forcing brands and retailers to develop new style products and services to keep up with their constant on the go lifestyles. Seven in ten shoppers say convenience is more important than five years ago when it comes to shopping and almost one in five demand same day delivery when ordering online, reveals […]
The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]
Data driven intelligence agency Future Thinking has appointed Myles Baker as Sales Manager, Analytics Platforms. Myles is responsible for sales of the Groups’ digital offering. His initial remit is to drive new sales opportunities for the company’s CX digital platforms, RecommendIT and TalkAboutIT, and to develop existing client relationships. He will also play a key […]
Research unveiled on May 8, suggests the advertising and media industries are perpetuating harmful socio-economic stereotypes because they’re too focused on rich and middle-class households. Six out of ten Brits (62%) are concerned that TV ads all too often only portray wealthy homes, while around two-thirds (63%) believe the poor are negatively stereotyped in advertising. […]
The vast majority of 18-34-year-olds in the United States and China are moving away from cash, according to a new report from The Innovation Group at J. Walter Thompson Intelligence. The Future of Money report sheds light on the disruptive global changes ahead in payments, currency and banking. Advances in these fields led by Chinese […]
UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising statistics. Continuing the positive results for UK adspend, the final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over Q4 2016, with adspend […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]
New analysis has revealed that the global marcoms M&A market in Q1 2018 was led by a dramatic increase in private equity (PE) backing. Almost a quarter (22%) of all deals involved PE, 41 in total, double the 11% seen in the last two quarters of 2017. The study was carried out by Results International, […]
The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]