Findings Reinforce Growing Need for Marketers to Prioritise Cultural Diversity and Language Inclusion with Advertising on Content-Heavy Platforms like YouTube
New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube
85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]
Pet Pampering Picks Up Pace Among Locked Down Brits – New Research
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021. Over two thirds (68%) of […]
Rob Blake, UK MD at Channel Factory
2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland. However, research by ISBA suggested that 68% of […]
Younger people more likely to use and engage with subtitled ads
72% of adults in the UK think companies and organisations should subtitle all their adverts, according to new consumer research. The research was commissioned by subtitling company SubText Digital, which launches today 18 March. It looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. […]
Taking the Temp: One Year into COVID-19 – new research
The latest report from Merkle B2B titled, “New Horizons: B2B CMO Guide to Navigating Complexity.” It is an extension of dentsu’s annual CMO survey, conducted by our research experts at B2B International, only this time we look at the B2B perspective. Generated from a survey of more than 900 CMOs, covering 12 countries and a wide array of […]
New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes