Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering. International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of […]
• Average salaries in the marketing and creative sector in the UK grew by 0.4% in 2020, compared to a UK average of 2.32%. • It was the second lowest performing sector for salary increases • The average salary in the sector is now £45,124, compared to the UK average of £36,717. • Best performing roles for salary increases in 2020 were performance manager (8.2%), PR manager (6.8%) and marketing director (6%) .
From analysis of over 6.5 million jobs posted to reed.co.uk over the last 3 years, the Reed Marketing & Creative Salary Guide 2021 found that Covid-19 had not had a negative impact on overall salary levels within the sector. In fact, the majority of positions advertised in 2020 showed an increase in salary, with an […]
· Trust is the new benchmark for clients in a post-Covid world, over and above functional ability to ‘do the job’. · Communication is the top scoring behaviour among the best agencies – but trust has slipped. · Covid has changed the landscape and both agencies and clients have demonstrated resilience. · Challenge is the biggest differentiator for agencies and clients alike.
New data from leading relationship management company Aprais has identified the seven behaviours that set the best clients and agencies apart from the rest. The figures, drawn from Aprais’ database of more than 22,000 client-agency evaluations over 20 years, show qualities like trust, communication and resilience are now outstripping functional skills – the ability to […]
A new online tool from language and behavioural science agency Schwa now makes it easy to measure a company’s tone of voice and gives tips on how to get more of their staff using it. Based on the results of research with almost 200 global brand, communication, and marketing directors, The Tone Test analyses how a company is doing across […]
The majority of affluent consumers don’t yet follow luxury brands on social. Digital adoption clearly influences how affluent consumers value luxury and assess luxury brands. The report, from VERB Brands explores three new ‘tribes’ of luxury consumer, in its new ‘State of Luxe’ whitepaper, with contribution from TikTok on reaching younger audiences Identifies three emergent tribes of luxury customer with distinct behaviours and expectations of brands - the Digitally Disconnected, the (new) Traditional Luxury Consumer, and the Luxury Advocates.
A new research from luxury digital agency VERB, which explores the purchase behaviour of affluent consumers, and the rapid changes currently being experienced by the luxury sector, as it navigates Covid-19. The research confirms the pressing need for luxury brands to digitally mature in order to survive, by catering to customers’ fast-changing needs. The research, […]
New Research Reveals Dichotomy Between CMOs Low Risk Go-to-Market Approach and Desire to Rescale Strategies from 2020
Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce […]
Wunderman Thompson’s Robyn D’Arcy analyses the year’s ‘most depressing’ day and its role in 2021
An insight as obvious as Collins Dictionary’s word of the year being ‘lockdown’: 2020 was a struggle. It was the year we took to Google in droves to ask ‘what does unprecedented mean?’ and awkwardly flung the word into emails like never before. Our analysis found that levels of anger, sadness, fear and dread on […]
Organisations must review their communication strategies to ensure they understand and appeal to increasing numbers of ethnic minorities in the UK
Over the last few decades, the UK has undergone a drastic cultural shift which has seen an increase in the number of ethnic minorities living in the UK, despite this, far too many companies are not adequately communicating with multicultural communities in the UK. According to integrated marketing agency, Mediareach, companies wishing to do business with […]
37% British adults signed up to at least one new subscription service in lockdown 3 out of 4 consumers intend to continue their subscriptions post-lockdown Five key audiences identified for subscription brands
New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]
By Shazia Ginai, UK CEO, Neuro-Insight
Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts. Our research […]