Marketing Leaders Must Take Immediate Action to Manage Risks Related to COVID-19 With a Strategic Cost Optimization Plan
Sixty-five percent of chief marketing officers (CMOs) and marketing leaders report they are already bracing for moderate to significant budget cuts due to coronavirus-related disruption, according to Gartner, Inc. On March 20, Gartner polled 176 marketers to understand how these leaders are being impacted by the coronavirus pandemic. CMOs and marketing leaders must take action to manage […]
Adzooma investigate the shift in consumer searches amidst Covid-19 - what people really want to know and what they’re actually purchasing
With the spread of the coronavirus, nations are turning to Google to search for their most crucial items new research finds, and it also identified how some seem to be getting the infection confused with the Mexican ‘Corona’ beer. There has been a huge shift in consumer’s search behaviour amid concerns over the virus, especially […]
New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product options but then buy them on the high street: 33% of those aged 25 and under admitted as much, more than any other age group. Around half (48%) […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]
More than one-third of UK consumers (35%) choose products that have a positive impact on their health and wellbeing according to new research conducted by Product of The Year – the UK’s biggest survey of product innovation. Conducted in October 2019 by the world’s leading research group Kantar, more than 10,000 UK consumers have revealed the most important […]
Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020
Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]
Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]
Starcom’s report ‘Brexit: Let’s Get Ready’ explores how different sectors have been affected by Brexit
With the uncertainty around Brexit still ongoing, Starcom has written a report with insights from The Telegraph, The Guardian and Twitter, looking at various industry sectors and investigating how Brexit has and will affect businesses. The report, ‘Brexit: Let’s Get Ready’, draws on some of the brightest minds in media, award winning journalists and the […]
Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience
Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]
Data from over 120 large enterprises and 287,000 employees has revealed rising corporate investment in employee wellbeing in response to growing workplace stress among younger employees
UK investment in employee rewards schemes is soaring, with UK firms doubling their average spend on employee rewards over the past three years
Spending on travel incentives has soared by 22% and 56% of UK business travel now includes nature-based activities such as gorilla treks
Top 5 corporate Christmas getaways now include white turf horse racing and husky sledging
A new report by workforce performance giant CR Worldwide(CR), drawing on data from 287,000 employees at over 120 large enterprises, has revealed that rising workplace stress among younger workers has seen UK business investment in ‘nature breaks’ doubling in 12 months with over half of UK business trips now including nature or activity elements from shark diving to […]
