A staggering 75% of the British public are cutting down their consumption of products they see as having a harmful impact on the environment or their health, from single-use plastic to meat, according to a new survey. The impact of plastic on the planet has hit home the hardest with the British public, thanks in part to the BBC wildlife series […]
More than a third of retailers have damaged their profit margins due to errors and inaccuracies in product pricing, according to new research. The findings were published in a report by pricing and automation specialist, Omnia Retail, which questioned 150 retail businesses on the scope and efficacy of their pricing strategies. The study, Retail Pricing Wars, found that 36% […]
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic […]
A study launched by Gekko, a marketing agency titled – ‘Service not Sci-fi’ reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes to shopping. The study found that 81% of UK shoppers claim the personal touch has disappeared from retail customer service in modern Britain, with almost a third (32 […]
IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect, IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]
Divido, the multinational white label platform for point of sale lending, has unveiled the results of its UK-wide research into how consumers approach high-value purchases, and subsequently what the UK high street needs to offer in order to stay relevant. The study of over 2000 UK consumers reveals that just 7% of Brits browse exclusively […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Dollar, one of the leading Indian brands in the hosiery sector has chosen a leading integrated marketing agency Brand Street for commencing its retail advertising campaigns in India. The agency is spearheading the brand’s retail marketing activities to deliver high impact execution across major towns and cities of India. Dollar currently offers a variety of […]
The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million unique visitors per month, has partnered with a retail outlet to help boost […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]