[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Uniqlo-311-Oxford-Street.mov[/KGVID] UNIQLO unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. Fast Retailing’s Creative President, John Jay, said, “London is a […]
Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]
For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third […]
The OLIVER Group announces that it has won the retainer for Courts retail business in Singapore and Malaysia. The arrangement will see Courts collaborating with OLIVER to cover strategy conceptualisation, creative and media fulfilment through a combination of both on and offsite resource to maximise contribution. For over 40 years, Courts has prided itself on […]
Mastercard is the latest financial institution looking to make it easier for customers to access their money by embracing new biometric log-ins enabled by new technological breakthroughs. After HSBC recently announced it is moving to accept biometric voice and fingerprint security prompts, Mastercard revealed at the Mobile World Congress tech show in Barcelona that it […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/MandS_Food_Valentines_Day_Dine_In_UK_TV_10sec_RKYMSFO531010_02_02_16.mp4[/KGVID] M&S has launched a new campaign to showcase its range of gourmet food and treats for the perfect romantic night in, including delicious steaks, heart-shaped handmade chocolates and pink champagne. The new ‘Adventures in Love’ campaign, created by RKCR/Y&R, encourages viewers to avail of Marks & Spencer’s Valentine’s Day Dine in for […]
Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]
64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally. The app has leveraged early success in the US, and raised $100m in its first significant round of funding from internet […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]
