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Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify.
This first-of-its-kind music experience reaches customers at more than 7,500 Starbucks company-operated stores in the U.S., 10 million My Starbucks Rewards loyalty members, and U.S. Spotify users.
“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” said Howard Schultz, chairman and CEO of Starbucks.
“Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”
The new Starbucks music platform is available to both iPhone and Android users within Starbucks Mobile App, offering customers the personalized experience they have come to expect from both companies. In addition to being able to discover music playing overhead at a participating Starbucks store, Starbucks Mobile App users will now be able to view recently played songs, save songs to a personal playlist on Spotify, “Love” songs to influence future Starbucks playlists as well as share these songs on social networks and “Play on Spotify.”
Spotify users can also find new playlists from Starbucks as well as Starbucks most popular music from the past 20 years on Spotify. These features are accessible on Spotify’s Free and Premium services.
“Starbucks shares our passion for music and desire to create the best, personalized experience for users and customers,” said Daniel Ek, CEO of Spotify. “Together with Starbucks, we’re creating a unique new digital music experience that offers Starbucks customers and Spotify users the ability to discover even more music at Starbucks and enjoy that same music and more on Spotify, whenever they want and wherever they are.”
Starting in January, Starbucks will also begin a new weekly feature in the Starbucks app highlighting both established and emerging artists, as well as curated playlists giving musicians a new way to reach millions of customers across the U.S. Starbucks partners have also begun influencing the music played in their stores by choosing from a variety of Starbucks-curated playlists and creating “Store Favourites” playlist.
This is made possible via a mobile app powered by a new PlayNetwork CURIO hardware device that delivers branded entertainment and media to retail stores.