M&S celebrates indulgent food for loved ones in new Valentine’s Day campaign

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M&S has launched a new campaign to showcase its range of gourmet food and treats for the perfect romantic night in, including delicious steaks, heart-shaped handmade chocolates and pink champagne.

The new ‘Adventures in Love’ campaign, created by RKCR/Y&R, encourages viewers to avail of Marks & Spencer’s Valentine’s Day Dine in for Two for £20 offer.

MandS_Food_Valentines_Day_Dine_In_Master_Body_10sec_02_02_16.mov.00_39_35_18.Still002The TV ad, the latest instalment in the brand’s award-winning ‘Adventures in Food’ campaign, launches UK-wide on Wednesday, February 10th.

RKCR/Y&R’s Creative Director, Chris Hodgkiss said: “This weekend of love is made that little bit more romantic with M&S’ special Valentine’s Dine In offer. Enjoy! Part of the award winning ‘Adventures In…” campaign from RKCR/Y&R.”

Liza Freudmann, Head of Brand & Marketing Food: Ambient, BWS, Groceries, Seasonal Campaigns & Planning at M&S, said: “M&S’s Valentine’s Dine In for 2 has fast become an institution and gets bigger every year. We are excited to bring to life this year’s fantastic products with the next chapter of our Adventures In campaign and are confident it will help inspire all those romantic couples out there to make it a night to remember!”

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