Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/MS-Art-Of-Summer.mp4[/KGVID] M&S has launched a new campaign for its summer 2016 collection for women, men and children. “The Art of Summer” campaign, created by RKCR/Y&R, showcases M&S’s summer fashion, from trench coats to floral dresses, and highlights the brand’s unique quality and style. “The Art of Summer” campaign will run across TV, press, […]
Kate Moss and Naomi Campbell have been photographed by Mario Testino to celebrate the 20th anniversary of Fashion Targets Breast Cancer in the UK. Since the two supermodels helped to launch the iconic campaign in 1996, Fashion Targets Breast Cancer has raised over £14 million for Breast Cancer Now’s vital research. The stunning 2016 images […]
It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]
Toy retailer Smyths Toys Superstores has appointed McCann Manchester to head up its creative business, previously handled by TBWA/Manchester, following a competitive pitch. Effective immediately, McCann Manchester will work across the retailer’s 88 stores in the UK and Ireland. Martina Moran, senior marketing executive at Smyths said: “The McCann team demonstrated they understood us as a team, understood us […]
To get safety helmets out of the storage room and into arm’s reach, J. Walter Thompson Japan and Tanizawa Seisakusho, a market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories. Japan sits on the ‘Ring of Fire’ in the […]
Waitrose has opened its first cashless store, the first for a UK supermarket, in Sky’s head office. The grocer made the move following a consultation with staff at the media group to find out what they wanted from the store. Instead of traditional tills with a cash payment option, customers will only be able to […]
Google has launched ‘Model Automotive ads’, a mobile search ad format for auto manufacturers in the US. The ads will be served up to anyone who searches for the name of the model being advertised. The format aims to provide users with a showroom-like experience with a carousel of high-quality images of a car’s exterior […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/M_S_EASTER_40_SEC_01-21_12h39-720p_HD_MPEG_4.mp4[/KGVID] M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the […]
Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends. According to September 2015 research, these social media activities influence their shopping behaviour. PricewaterhouseCoopers (PWC) polled 22,618 digital buyers ages 18 and older. Respondents had shopped online at least once in the […]