Buzzoole announces exclusive collaboration with Nielsen to analyse influencer marketing ROI

Buzzoole announces exclusive collaboration with Nielsen to analyse influencer marketing ROI

Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]