VCCP Media and Leagas Delaney work with outdoor media contractors to mark the Armistice centenary

VCCP Media and Leagas Delaney work with outdoor media contractors to mark the Armistice centenary

VCCP Media has negotiated a special campaign with outdoor media owners to mark the two-minute silence on Remembrance Sunday on 11th November. This year Remembrance Sunday falls on the centenary of the end of the First World War. For the first time ever, VCCP Media has arranged for c.100 digital sites across England to feature […]

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]

Y&R London continues to highlight the relevance of Remembrance in new campaign

Y&R London continues to highlight the relevance of Remembrance in new campaign

What went into the making of this year’s #RethinkRemembrance ad? Find out as we peak behind the scenes. https://t.co/sY8heYUWik pic.twitter.com/4FWC2NlqCC — Royal British Legion (@PoppyLegion) November 7, 2017 The Royal British Legion has unveiled a new campaign highlighting the importance of Remembrance and stressing how it is just as important and relevant as it has […]