Land Rover, a Worldwide Partner of Rugby World Cup 2015, is celebrating the people and clubs behind grassroots rugby with a multi-media campaign #WeDealInReal which breaks in the UK on 18 September and will run until the end of the Tournament ending on 31 October. The campaign which features TV idents and digital campaign with […]
Skincare brand Dove Men+Care has launched its Rugby World Cup 2015 activities with a video promoting the brand’s key message, ‘care makes a man stronger’, Twitter giveaways and a partnership with The Daily Telegraph. Dove – a partner of the English, Irish, Scottish and Welsh rugby associations – said it is celebrating the “rugby values” […]
Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal. The brand campaign comprises a number of elements, including high-profile advertising, social media activity, experiential, global media partnerships and ambassador engagement. The automotive brand has created a 60-second spot on YouTube, showcasing 11 local […]