Rita Ora Delivers Her First Augmented Reality Performance Live Over 5G in EE’s Latest Campaign For the New Apple iPhone 12 Pro

Rita Ora and Kevin Bacon star in EE’s latest campaign to celebrate the launch of the Apple iPhone 12 Pro, available on EE’s award-winning 5G network EE delivers an immersive experience like nothing seen before, as a delighted fan encounters an exclusive and enviable augmented reality (AR) performance by critically acclaimed singer-songwriter and global superstar Rita Ora live over 5G, through the new iPhone 12 Pro The new advert sees a larger-than-life AR avatar of Rita Ora perform her hit ‘Let You Love Me’ with London’s famous skyline as her stage. The performance, powered by EE’s 5G, uses real-time technology to demonstrate the next-gen capabilities of the new iPhone 12 Pro The campaign, created by EE’s advertising agency Saatchi & Saatchi, leads with a 60-second TV ad, with highlight spots including Coronation Street, The Voice Final, I’m a Celebrity Get Me Out of Here, and more

Rita Ora Delivers Her First Augmented Reality Performance Live Over 5G in EE’s Latest Campaign For the New Apple iPhone 12 Pro

EE, the UK’s number one network, reveals its latest campaign, starring critically acclaimed singer-songwriter and global superstar Rita Ora and film legend Kevin Bacon, celebrating the launch of the new Apple iPhone 12 Pro and EE’s Full Works Plan made for iPhone. The campaign pushes the boundaries of augmented reality, and through the power of EE 5G, introduces […]

Sam Hawkey Named New CEO Of Saatchi & Saatchi London

Sam Hawkey Named New CEO Of Saatchi & Saatchi London

Saatchi & Saatchi has appointed Sam Hawkey as the new CEO of Saatchi & Saatchi London. Hawkey takes up his role today as the agency opens the doors of its Chancery Lane headquarters.  The office re-opens for a limited number of employees, with a booking system and social distancing measures in place, for the first time […]

Saatchi & Saatchi London continue to attract the best in global talent with Creative Director and Head of Art appointment

- Saatchi & Saatchi London bolsters creative leadership team under CCO Guillermo Vega –

Saatchi & Saatchi London continue to attract the best in global talent with Creative Director and Head of Art appointment

Saatchi & Saatchi London has today announced the appointment of Rodrigo Castellari as Creative Director and Head of Art joining from F/Nazca Saatchi & Saatchi Brazil. Castellari will take the role as Creative Director and Head of Art, starting immediately working with Saatchi & Saatchi London’s current clients including, Direct Line, Visa, EE and BT. […]

BT helps the UK realise its potential with new brand purpose and ambition: “Beyond Limits”

BT helps the UK realise its potential with new brand purpose and ambition: “Beyond Limits”

BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on […]

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Direct Line, together with Saatchi & Saatchi London and award-winning writer / director Alice Lowe (Sightseers and Prevenge) have launched an integrated campaign called “Survive the Horror” targeted at first-time insurance buyers. The campaign consists of a short film called ‘The Torment’ based on insight showing part of growing up is inevitably making mistakes.  Making […]

Pampers release latest #ThankYouMidwife ad featuring Paloma Faith

Pampers release latest #ThankYouMidwife ad featuring Paloma Faith

 Pampers, together with Publicis Groupe (Saatchi & Saatchi London, MSL Group and Publicis Media) have launched their latest advert in the #ThankYouMidwife series, honouring the relentless work of Midwives over the Christmas period. This latest instalment includes an original recording of ‘Silent Night’ by Brit Award-winner and mum-of-one, Paloma Faith featuring the #ThankYouMidwife Choir, […]

Direct Line shows parents and young drivers the way to get off each other’s back

Direct Line shows parents and young drivers the way to get off each other’s back

Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative. The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two characters argue, the camera pans out to reveal that they […]

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard […]

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