The Ford Kuga is a great car. An incredible crossover. In fact it’s probably the most premium and quality crossover in its category. The problem however was that consumers were not familiar with it, and thus they didn’t even take it into account when they went car shopping. BBR Saatchi & Saatchi decided to change that […]
After a pitch that involved several agencies in Italy, Ferservizi SpA has appointed Saatchi & Saatchi and AB Comunicazioni to handle the advertising activities of the Gruppo Ferrovie dello Stato. The Gruppo FS Italiane, leader in the transportation and logistics markets, today represents excellence both on a national and international level, thanks to the cutting-edge […]
Bathstore and Saatchi & Saatchi, London have launched their latest campaign with the ‘silent loo’ mobile app, which addresses the plight of water wastage in the UK. With billions of litres of water being wasted annually, the app was created in response to research collected into water consumption, which revealed that on average 75% of […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Race-of-Two-Minds-6022.mp4[/KGVID] Weight Watchers and Saatchi & Saatchi London has launched an online film, ‘The Race of Two Minds’, which shows how a positive mental attitude can be a powerful force in helping people achieve success. Directed by Ed Morris, the film was shot as an experiment following a woman challenging herself to run […]
Havas Media Group has announced the appointment of Darren Minshall as its new Chief Talent Officer. A leading expert in employee engagement and talent management, Minshall joins the agency from Saatchi and Saatchi. Working in partnership with Paul Frampton – the Group’s CEO – as well as its leadership team – Minshall will be responsible […]
HomeAway is taking the fight to Airbnb in a new global campaign encouraging people to book whole houses for their holidays. The campaign, created by Saatchi & Saatchi London, takes a light-hearted look at the advantages of booking a house or villa for your holiday, as opposed to staying in someone else’s home or in […]
Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film – titled ‘Super Sweet Dream’ – centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere. […]
Toyota has seized on Siri voice control and uses a radio spot to interact with drivers’ mobile phones. Saatchi & Saatchi, together with the motoring giants, developed the ad, in order to get people to think twice before using the cell phone while driving. The radio spot simply communicates to the mobile to switch itself […]
As part of “For Those Who Do” campaign, the “Getaway” film involves the consumer in a story centered around the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It’s dark and slightly subversive. Stylish without being too sleek. And, best of all, it showcases our single product’s four incredible modes, […]
Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]