National marketing effort launches new model
Built for the seekers of new experiences and adventures, Toyota’s all-new 2021 Venza delivers on this quest, empowering drivers to discover the unlimited possibilities that await them on the road ahead. Today, Toyota celebrates Venza with the launch of the “Seekers of New” marketing campaign. “The new campaign beautifully highlights the best that Venza has to offer,” said Ed […]
Toyota’s all-new Highlander campaign “GO HIGHLANDER,” originally scheduled to air in April, will begin airing today through 30th August. Toyota’s agency partners – Saatchi & Saatchi, Burrell Communications, Intertrend, Conill Advertising, and Zenith (placing TV and outdoor media buys) – worked together on the launch of the campaign to showcase creative that highlights the 2020 Highlander’s enhanced power, dramatic new […]
Saatchi & Saatchi has appointed Sam Hawkey as the new CEO of Saatchi & Saatchi London. Hawkey takes up his role today as the agency opens the doors of its Chancery Lane headquarters. The office re-opens for a limited number of employees, with a booking system and social distancing measures in place, for the first time […]
Today’s situation may be tough, but no matter what, we can always power through because there is a hero in each and every one of us. Coined from the Filipino term ‘bayanihan’, or the communal unity of working together to achieve a common goal, the brand is encouraging Filipinos to become everyday heroes by doing what […]
The charity Marie Curie has launched an emergency appeal campaign with work created, at no cost, by Saatchi & Saatchi to raise the donations it needs to fund its vital work caring for terminally ill people during the current crisis. Marie Curie and Saatchi & Saatchi are appealing to advertisers and media owners to donate media space unused […]
To celebrate the launch of Deutsche Telekom’s “Connected Underwear” across Europe this Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms as well as ‘chastity belt’ phone covers – encouraging everyone to make love, not […]
The amount of packaging waste that’s left behind by consumers is a serious threat to our environment. In EU alone a total of 78.9 million tonnes of packaging waste is generated every year because brands don’t work on improving it or designing it in a more sustainable way. These days, the shelves of all stores […]
Actress Cobie Smulders and All-New Highlander Save the Day in “Heroes”
From aliens and adventure to wild west outlaws, Toyota brings the action to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters […]
A troop of military service members are welcomed home with a surprise greeting in Toyota’s new :90-second holiday spot
With the holiday season in full swing, Toyota continues to highlight the importance of family and friends coming together. This year’s holiday spot, “Yellow Paper”, features military service members returning home for the holidays to a touching homecoming surprise. The :90-second spot premiered during NBC’s Sunday Night Football “Thanksgiving Special”, with a live throw coming out of […]
Pampers, together with Publicis Groupe agencies Saatchi & Saatchi London, MSL Group and Publicis Media, have launched a new campaign to help donate its smallest nappies to premature babies in the UK.
Every year in the UK, 1 in 13 babies (around 60,000) are born prematurely[i], and need specialist care to support their early development – including a nappy. Sleep is important to support the physical and emotional development of premature babies, which is why, in 2017 Pampers created the smallest ever nappy, design to help minimise […]