The campaign positions the Galaxy S24 Ultra as the ultimate concert companion. Socially-led creative agency We Are Social Australia has launched their latest campaign for Samsung, designed to elevate the live music experiences of Gen Z. As part of this project, they engaged 25 creators from the Samsung #TeamGalaxy collective to produce a crowd-sourced music video for […]
Latest ad follows up from last year’s ‘More Wow Than Ever’ campaign To mark the launch of the new AI TV era with the 2024 Neo QLED 8K, Samsung worked with BBH Singapore to bring its capabilities to life through the story of a couple whose everyday viewing is transformed into epic audiovisual experiences. This […]
“Open for more”: In the cross-brand campaign with Google Pixel and Samsung, creators illustrate the possibilities offered by the innovative Android smartphones by capturing their creative process with the new Foldables. Android has launched a social-first campaign centered around its Foldables, designed to appeal especially to younger users. And as authentically as possible: through the […]
Samsung Electronics together with BMB and Cheil Worldwide are celebrating semiconductors, the nanoscopic, unsung heroes of technological progress, with a new film that features specially built models so small they could only be captured using a scanning electron microscope. The brief was to bring to life the mighty power of the tiny semiconductor – which, […]
Samsung Ads’ new discovery solution delivers valuable opportunities for content owners challenged in today’s crowded TV landscape. Samsung Ads unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ […]
This summer Samsung will mark the release of the new Warner Bros. Pictures movie, BARBIE, with an exclusive 8K trailer and The BARBIE SmartThings DreamHouse on Samsung.com The release of BARBIE is set to be one of the biggest cultural moments of the year and today, Samsung Electronics Co, Ltd announces its partnership with Warner […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
Samsung, the global technology company, has awarded its European CRM accounts to Wunderman Thompson UK. The integrated marketing agency has retained the CRM account through a competitive statutory review, helping Samsung to build a connected customer experience grounded in data. Wunderman Thompson has been Samsung’s agency of record across CRM since 2017 and will continue […]
Gia Coppola directs Sabrina Carpenter in three original music videos, inspired by the lives of unsuspecting fans, to encourage gifting between friends.
Sabrina Carpenter Surprises Fans With Unique Music Videos In New Samsung Influencer Activation Via We Are Social
O2 Builds “AR Store of the Future” On Snapchat For Samsung Black Friday Deals