The Digital Voice™ named agency of record for PR, content and events for Samsung Ads across UK, EMEA and MENA Samsung Ads has appointed The Digital Voice™ to lead its PR, communications strategy, outreach and events in the UK, EMEA and MENA regions, working closely with Samsung Ads’ marketing and communications teams. After an extensive […]
Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks […]
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra’s […]
Once again this year, the agency Cheil Spain and Samsung have jointly developed a project within the framework of the local initiative ‘Technology with purpose’, which highlights the role of technology and artificial intelligence with a clear positive impact on Spanish society. With ‘The Mind Guardian’ they present an innovative application based on artificial intelligence […]
The campaign positions the Galaxy S24 Ultra as the ultimate concert companion. Socially-led creative agency We Are Social Australia has launched their latest campaign for Samsung, designed to elevate the live music experiences of Gen Z. As part of this project, they engaged 25 creators from the Samsung #TeamGalaxy collective to produce a crowd-sourced music video for […]
Latest ad follows up from last year’s ‘More Wow Than Ever’ campaign To mark the launch of the new AI TV era with the 2024 Neo QLED 8K, Samsung worked with BBH Singapore to bring its capabilities to life through the story of a couple whose everyday viewing is transformed into epic audiovisual experiences. This […]
“Open for more”: In the cross-brand campaign with Google Pixel and Samsung, creators illustrate the possibilities offered by the innovative Android smartphones by capturing their creative process with the new Foldables. Android has launched a social-first campaign centered around its Foldables, designed to appeal especially to younger users. And as authentically as possible: through the […]
Samsung Electronics together with BMB and Cheil Worldwide are celebrating semiconductors, the nanoscopic, unsung heroes of technological progress, with a new film that features specially built models so small they could only be captured using a scanning electron microscope. The brief was to bring to life the mighty power of the tiny semiconductor – which, […]
Samsung Ads’ new discovery solution delivers valuable opportunities for content owners challenged in today’s crowded TV landscape. Samsung Ads unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ […]
This summer Samsung will mark the release of the new Warner Bros. Pictures movie, BARBIE, with an exclusive 8K trailer and The BARBIE SmartThings DreamHouse on Samsung.com The release of BARBIE is set to be one of the biggest cultural moments of the year and today, Samsung Electronics Co, Ltd announces its partnership with Warner […]