The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema for a striking out-of-home stunt. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of […]
Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the user to control a number of content scenarios that […]
The Oscars may be a month away, but advertisers are starting to digitally link with ABC’s coverage. A pair of advertisers — University of Phoenix and Hyundai — have top-line roles on Oscar.com and a related ABC app. The University of Phoenix is the presenting sponsor of a “My Picks” section on both properties, while […]