http://www.youtube.com/watch?v=6nwuk90Gc2A Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde. The Developer ad features a version of 16-year-old Lorde’s single Royals being sung by a series of children in a post-apocalyptic style city landscape. Filmed on the streets of Barcelona, the two-minute spot ends with […]
http://www.youtube.com/watch?v=f2AjPfHTIS4 Samsung has fired up its hype machine to plug the looming launch of its first smartwatch, the Galaxy Gear. Marketed as a science fiction writers fantasy wrought real the device is being plugged in a series of YouTube adverts taglined ‘After all these years, it’s finally real.’ Depicted watches include unattainable gadgets from Knightrider, […]
http://www.youtube.com/watch?v=hCCnWQT79HQ Samsung has launched a cinema advertising campaign to promote its S9C OLED Smart TV. The ‘Life in Every Pixel’ ad, created by Cheil UK, will run across UK cinemas until late November 2013. Logan Wilmont, executive creative director at Cheil UK, said: “The ad isn’t about features and technology, but the emotional response that […]
Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target […]
Virgin Media is the most socially engaged brand on Facebook according to a top five report from social media analytics platform Socialbakers. The telecoms firm had a 94 per cent response rate and the average response time was just over three hours. In second place, was mobile network provider EE who had a 90 per […]
http://www.youtube.com/watch?v=m4sTLfTKOGo Samsung has launched the first film in its ‘Design Your Life’ campaign for the Galaxy Gear and Note 3. The ad – ‘Sweet Dreams’ – was created by Leo Burnett LA and Chicago and features a woman making use of the gadgets to help her modernise her grandfather’s toyshop, ending with CGI technology delivering […]
New spot highlights how Easy Mode helps you learn your way around the phone. Vintage is great, but not when it comes to smartphones. 72andSunny present the new spot for Samsung’s Galaxy S4, Brothers, which highlights how ‘Easy Mode’ helps you learn your way around the Galaxy S4, by making everything you need quick to […]
Samsung has released a new advert. No, it’s not another 30-seconds of Apple-bashing. Instead it’s a two minute long ad for the electronics company’s $600 Motion Sync vacuum cleaner and stars a baby with a moustache chasing the device as if he were a police officer. The Viral Factory, the same agency behind some of […]
Samsung has unveiled a new film starring Usher promoting its Smart TV. Developed by digital agency Huge, the film features two Ushers facing off against each other, as “down-to-earth” Usher seeks revenge against “celebrity” Usher, all the while showing the variety of features of the Samsung Smart TV. “Our goal was to bring Usher and […]
The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema for a striking out-of-home stunt. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of […]