DKNY (ADF Fragrances) has partnered with voice-activated trial & acquisition platform Send Me a Sample, to drive trial of its Be Delicious fragrance amongst Gen Y and Z, by offering samples via voice. The brand is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be served creative prompting consumers […]
Send Me A Sample has announced five new hires across its UK and US offices, as the world’s first and only voice-activated sampling programme continues to expand globally. Send Me A Sample’s hires include James Leung as product manager (previously senior product manager at Hostmaker), Simon McLoughlin as director of operations (previously regional head of operations, APAC at Geometry Global) […]
Sleep and skincare brand This Works has partnered with the world’s first and only voice-activated sampling programme, Send Me A Sample, to celebrate World Sleep Day by offering UK consumers a free trial of its best-selling Deep Sleep Pillow Spray. Customers will be served ads across Facebook with the Send Me A Sample call to […]