A TV Presenter is Absent from the Screen in Serviceplan France Campaign Highlighting Work of Règles Élémentaires

To demonstrate the problem of menstrual precariousness, the Règles Élémentaires TVC features a weather report with the presenter absent from the screen

A TV Presenter is Absent from the Screen in Serviceplan France Campaign Highlighting Work of Règles Élémentaires

For the first time in the history of French television, a TV presenter is absent from the screen during her scheduled weather forecast, an absence designed to highlight the work of French organisation Règles Élémentaires, who help women suffering from menstrual precariousness. The 3 TVCs created for  Règles Élémentaires and its agency Serviceplan France is […]

Serviceplan France Create Surreal New Cash Converters TV Campaign

Serviceplan France Create Surreal New Cash Converters TV Campaign

In two new spots titled ‘Siamese Twins’ and ‘Childbirth’, Serviceplan France Creative Director Daniel Perez gives a surreal twist to the new Cash Converters campaign. Cash Converters, world leader of the purchase-sale of second-hand goods, launches a new advertising campaign by Serviceplan France, with the concept that people don’t have to concoct crazy narratives in […]

Serviceplan France Wins Three Lions at the Cannes Lions Festival

Serviceplan France Wins Three Lions at the Cannes Lions Festival

Serviceplan France has been awarded three times by the 64th Cannes Lions International Festival of Creativity – which distinguishes the world’s best creative work – for its “Virtual Crash Billboard,” a campaign conceived for Parisian Road Safety. “Virtual Crash Billboard”, an integrated campaign starting from a specially designed interactive digital billboard, was awarded three Lions […]