Online retailer Very.co.uk has announced its first full channel sponsorship of Sky Living. The campaign will go live on September 1 and runs for six months across linear TV, VoD and online. Debuting on Sky Living, the campaign shows consumers how to ‘get more out of every day’ by showcasing Very’s department store range. The […]
Carling In Off The Bar is returning bigger and better to platforms across Sky, with 20 episodes announced across the new season. Fronted by Max Rushden, who has recently presented on talkSPORT, BBC Radio 5 Live and The Guardian’s Football Weekly Podcast, the first show will take place on Friday 11th August around the opening […]
Sports retail and gym group DW Fitness First is to become the first ever channel sponsor of Sky Sports Mix, helping to drive brand awareness for the retail and fitness company. The deal follows the recent relaunch of Sky Sports along with Sky Sports Mix, Sky’s free to air sports channel, moving into a higher […]
http://www.youtube.com/watch?v=tZqr__M7XZs Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, […]