Warner Bros. Discovery is launching an innovative Snapchat AR campaign to drive buzz for the upcoming Barbie movie. Landmarks around the world are being transformed for global Snapchatters to experience the Barbie Land fun with Tower Bridge, London branded in Barbie colours to celebrate the film’s release. Snapchatters are able to scan the iconic venue using the Barbie Lens and see […]
For the first time, Snapchat has published its local monthly active user figures – revealing that it now has over 21 million monthly active users in the UK. This growth comes as Snapchat continues to serve its UK community with a unique visual messaging experience, trending augmented reality lenses, engaging local content from news and […]
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Snapchat Rolls Out UK B2B Campaign
As lockdown restrictions ease and people begin to meet up more outside, BACARDÍand AMV BBDO want to mark this moment and help the nation navigate the social distancing measures still in place, whilst enjoying themselves. To celebrate the much-anticipated official reopening of bars, pubs and restaurants across parts of England from 4thJuly, a brand-new Snapchat lens will launch […]
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]
Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]
We Are Social Paris is targeting tattoo lovers on social media with a new campaign and, for French residents, the offer of a free inking – so long as you are happy to wear a major social platform logo. The agency has taken the logos of ten social media brands and rendered them in various […]