Nike Japan innovates the creative process with Air Max customization in AR

Helping sneaker lovers make their mark

Nike Japan innovates the creative process with Air Max customization in AR

Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite. Nike Japan released a collaborative ‘zine’ called Create with Air Max allowing sneaker […]

Guns Or Knives Hijack Sneaker Vlog for Concern Worldwide

Guns Or Knives Hijack Sneaker Vlog for Concern Worldwide

Guns or Knives have just launched a charity campaign with a difference. YouTube sneaker vlogger Seth Fowler reviews a shoe with an incredibly durable design, one that helps Concern Worldwide workers reach the world’s poorest people. The 60-second ad, devised by winning-Young Lions Creative Team Eric Gasparro and Kieran O’Driscoll, opens on Seth Fowler reviewing […]

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

Nike and AnalogFolk challenge sneaker heads in London to hunt for hidden Kyrie 4 Trainers

 NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]