Chelsea Women and REIGN Storm are delighted to announce a multi-year partnership today, which sees the new-to-market clean energy drink become the Official Energy Drinks Partner for the reigning Barclays Women’s Super League champions. Launched in the UK this summer following a successful launch in the US in 2023, REIGN Storm is a zero sugar […]
The Chinese EV brand leveraged the huge cultural impact of the Euros to supercharge brand awareness, as it seeks to become the largest electric car seller in Europe. ShowHeroes – a global leader in digital video, offering content, technology and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video […]
Campaign celebrates best and worst football transfer deals, and features star transfers KANE, GREALISH, WATKINS and KELLY on out of home Global creative and media agency Trouble Maker has today launched an integrated campaign for mobile network operator iD Mobile, tapping into one of the most talked about days in the football calendar – Transfer […]
Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players. They’re both also well-known for their holidays in Ibiza together. So while they might not be […]
Today sees the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part. The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout […]
The agency worked with Segmenta Communications on huge display in the port city Jung von Matt SPORTS, the sports arm of the international creative agency that recently opened in London, has helped create a massive installation in Hamburg to reveal the UEFA Euro draw for 2024. Working with PR agency Segmenta Communications, Jung von Matt SPORTS staged […]
A Soccer Club from Salvador heads the movement against the taboo in soccer and Brahma takes the initiative to more teams around Brazil. Botafogo, Fluminense, Santos and Flamengo teams are the first to join. The action was created by agency Africa
Last Tuesday (28), the defender Flávio, who plays for Bahia, entered the pitch wearing a jersey featuring number 24. An apparently simple action, but that is still risky in the world of Brazilian soccer due to a taboo that is long updated and in need of revision. The stigma surrounding the number was originated in […]
During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
Under Armour will showcase the U.S. women’s gymnastics team and international soccer star Memphis Depay in its biggest — and most digitally focused — global campaign to date. And the rising sports brand is not stopping there: Longtime endorser Michael Phelps will join the campaign in March via a short film, and the brand will […]