JWT Brazil Chairman Stefano Zunino announced today the launch of a new co-venture with branded content and social engagement company Mutato. This co-venture between the two agencies bolsters JWT’s digital portfolio alongside CASA and i-Cherry. According to Zunino, the idea of investing in a new business model had been discussed since last year, sparked by […]
Smirnoff has launched ‘#YoursForTheMaking’ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF, which is currently outperforming the […]
