A sound installation turns one of Gothenburg’s most prominent public monuments into a coughing reminder that the tires drivers choose can affect the air everyone breathes. In Gothenburg, Sweden, a 127-year-old statue has started coughing. The sound installation is part of Choose Tires for the Winter You Drive In, a campaign by the City of […]
Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]
Creative agency Majority has launched “Up to Date,” a new campaign for Gilead Sciences’ Care For The Culture platform starring comedian-actors Nicole Byer and Devon Walker. The campaign aims to make HIV prevention feel more personal, relevant and actionable for Black women by meeting them in authentic moments of dating, intimacy and self-advocacy. The work […]
Splendid Communications has been appointed as Cadbury Ice Cream social media agency, working on a retained basis following a competitive pitch process. Splendid will be responsible for the brand’s day‑to‑day social strategy and always-on content delivery for Instagram and TikTok. The approach will blend brand storytelling, social-first initiatives and reactive moments to build momentum beyond seasonal peaks. This […]
The German team of socially-led creative agency We Are Social has retained the global social media account for Audi AG following a competitive review, extending a decade-long relationship between the agency and the premium automotive brand. The renewed three-year contract sees We Are Social continue to lead global social strategy, governance, creative and production across […]
Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]
Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]
The pressure for brands to be bigger, better, and more on-trend is ever-growing, particularly on social media. But maintaining the necessary presence and output can be next to impossible without the use of AI tools. The problem is, with thousands of AI tools out there, and new ones popping up every day, it can be […]
AI in social media marketing revolutionizes campaigns for CPG brands, offering high-tech solutions to build consumer connections and increase efficiency. The consumer packaged goods industry is fast-paced and competitive, and brands that can’t adapt to shifting shopper behaviors fall behind fast. Customer insights have always been treasured in this industry, but instead of spreadsheets and […]
New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]