Twitter has revealed its latest marketing tool Twitter Amplify which allows media companies to promote small video clips, for example sports highlights, which are accompanied by a brief video ad as a pre- or post-roll. Launch partners for Twitter Amplify include the likes of Clear Channel, New York Magazine, VEVO, Warner Music, and VICE, as […]
Gü’s is celebrating 10 years in the puddings business with a campaign from Publicis Chemistry. The digital campaign has seen Gü ask its fans to design their own Gü pudding with a chance to see their creation brought to life by Gü’s head chef, and sold as a limited edition in 2014. The campaign has […]
To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed. The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to […]
Work Club has won Adidas UK’s social media business following a competitive pitch. The Agency will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games.It racked up a 25% growth in its Twitter followers on the back of the success […]
Sporting Connect is celebrating reaching the 1000 members-mark with the release of its brand new mobile app for iPhone and Android devices. The App is completely free and is the beginning of a whole new mobile era for the online football community, which aims to connect all aspects of the game including coaches, players, referees, […]
With enterprising music artists continuing to take advantage of social networks and digital music services to promote their work, A&R executives can benefit from surveying the users of such platforms in order to help identify up-and-coming trends and musicians to sign, suggests Cint, a global provider of tools to obtain market intelligence. Platforms such as […]
@GreatBritain, @Israel and@Sweden are the best examples of country promotion on Twitter BEIJING — Burson-Marsteller, a leading global public relations and communications firm, today released the second part of its “Twiplomacy” study (http://twiplomacy.com), looking specifically at country branding on Twitter. The study shows that only 9 governments out of 193 UN member states own their country name Twitter handle. […]
Unilever has announced the appointment of Havas EHS to lead the development of a global consumer data strategy and roadmap that will enable its brands to harness the power of consumer data, including social graph data, to improve their ability to engage with the right audience at the right time. Babs Rangaiah, Unilever VP Global […]
MEC and CIC released today their “Consumption Trends China 2013†Report. New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being re-written. Some of these trends are comprehensive in scope, affecting […]
Just when it seemed like social networks could no longer surprise users, Pinterest turned up. Different and addictive, this social network has experienced a remarkable growth, in response to all users who needed a place in which to share, actively, the images and pictures they find in the blogs and web pages they follow every […]